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Fedex Adaptation to Changes and New Challenges of The Market as a Key of Success Essay Sample
In order to become successful and sustain in the market, a company must always mold quickly to changes and new challenges in this world. Many companies fail to do so while some of the companies excel and set forth an example of how it is done. One such exemplary company is FedEx. Founder and CEO of the organization, Fred Smith, found out the need and the demands of the customers were changing rapidly and in order to meet these demands and become successful FedEx must implement major strategical changes to become more versatile and mobile and achieve higher customer satisfaction. In the year of 1980s, FedEx implemented revolutionary techniques to accomplish the target, by aggressively taking the decision of penetrating and expanding its business in Asia. FedEx worked hard to build an international network, the
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