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The essay examines cigarette advertising in magazines in the 1960s, and argues that the ads were aimed at persuading white men and women to buy the products. The author provides examples of three different cigarette ads, and argues that each ad uses different persuasive techniques to convince consumers to buy the cigarettes. The essay provides a thoughtful analysis of the ads and their effects on consumers.

Overall, the essay provides a thoughtful analysis of cigarette advertising in the 1960s. The author does a good job of examining how the ads use different persuasive techniques to convince consumers to buy the cigarettes. The essay also provides a good overview of the effects of cigarette advertising on consumers.