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Steve Jobs’ Use of Ethos, Pathos and Logos in Stanford Commencement Speech Essay Sample

Steve Jobs’ Use of Ethos, Pathos and Logos in Stanford Commencement Speech

Steve Jobs, in his 2005 Stanford commencement speech, utilizes the concepts of ethos and relies heavily on pathos to communicate to his audience the importance of pursuing a career driven by passion. He makes a strong connection with his listeners by tapping into emotion while simultaneously weaving credibility into three stories that elicit such engagement. Jobs stays aware of this community and relates his techniques in such a way that resonates and maintains relevance with them. This speech was delivered fourteen years ago, not long after his diagnosis with pancreatic cancer. Taking this into consideration, it seems appropriate that he would be leading the commencement of Stanford’s 2005 graduation, with the intent

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