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Rhetorical Analysis of Snacks AD in Vogue Magazine Essay Sample
The rhetorical analysis of the Popchips ad in Vogue magazine is very effective. It uses logos, ethos, and pathos to persuade the reader to buy the product. The ad compares the amount of calories in regular and kettle-cooked chips to Popchips and states that you can eat more of the healthier chips for less calories. It also features a bright red color and includes the slogan, “Less guilty, more pleasure.” The ad features Katy Perry, who is a popular singer and is fit and has an hourglass figure. She is perfect for this type of ad. The ad uses ethos to appeal to the reader by featuring a popular and fit celebrity. It also uses logos to appeal to the reader by including the nutrition facts
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